E-Z-GO Inventory Program
Program Overview
A recent study revealed that E-Z-GO customers want to build their vehicle and locate matching inventory online. We also know from our lead data that 40% of customers who request a quote want to purchase a vehicle within 7 days. By matching customers with nearby dealers with inventory, we will increase close rates and ensure a premium customer experience.
We are excited to announce the E-Z-GO inventory program that consists of two phases:
- Leads will be routed to the closest dealer with matching inventory, as long as there is a dealer with inventory within a 50-mile radius. Inventory will be matched based ONLY on model and powertrain, and all inventory records must have a serial number attached to it.
- A data stream from TSV Connect will update dealer inventory as units are shipped and warranty registered. However, all dealers must provide any additions, modifications or removals at least every 72 hours. Dealers who use web providers such as Dealer Spike, DX1 and ARI will also be able to connect their current inventory stream
- Failure to update inventory every 72 hours will inactivate your inventory listing, and you will only receive leads if there is not a dealer within 50 miles that has matching inventory. Inventory will be reactivated as soon as it is updated by the dealer in the system.
Your inventory and images will be displayed on the new “Find Inventory” feature on the E-Z-GO brand site. This feature will be available from our online “Build & Price”, “Shopping Tools,” and “Dealer Locator” pages. The online shoppers can “Request a Quote” for your specific inventory unit, which will then be sent to you using the Rollick lead management system and the same process for general leads.
An added benefit of the E-Z-GO inventory program is that dealers can use their inventory listings content for their E-Z-GO Dealer Websites seamlessly.
November 3rd, 2020
Live and recorded training webinars will be provided. A recorded version can be found here.
This program will allow customers who request a quote on EZGO.com or through the GoRollick Affinity Network to be routed to the closest dealer who has the requested inventory, within a 50-mile radius. This applies to E-Z-GO Website Leads and GoRollick Affinity Showroom Leads effective November 3rd. Dealers with in-stock availability will take priority when routing / rerouting dealer leads. The leads will be routed to the nearest dealer who carries the vehicle in their inventory which matches the vehicle model name and powertrain within a radius of 50 miles from the customers location.
We will continue to reroute leads not responded to within 3 business hours. If there is no dealer who carries the matching inventory within a 50-mile radius, then the lead will get routed to the nearest dealer irrespective of the inventory.
To ensure that your inventory is accurate and up to date to maximize this program, the following rules apply:
- Inventory must be updated every 72 hours
- E-Z-GO is providing a base feed of shipped units and warranty registered units.
- The base feed can be supplemented through your website feed or manually.
- Verification of every inventory unit is required every 72 hours, regardless of source.
Inventory based lead routing will start on November 3rd and only impact the routing logic of showroom leads coming from EZGO.com and the GoRollick Program. In December, all dealers will also have new in-stock inventory displayed on EZGO.com. Customers will have functionality to search for in-stock inventory and submit for a price quote. Price will not be shown on the inventory listings on EZGO.com.
- Active: Inventory units which have all the required information and are considered for lead routing.
- Pending: Inventory units with partial information. Example: Unit details imported from Shipped Inventory feed, but unable to reconcile to a specific dealer inventory unit from their feed (if dealer is setup with a feed). These units are not considered for lead routing.
- Sold: Units which are sold and not considered for lead routing. Units are marked as sold when warranty registered in TSV connect, or when marked as sold in the inventory processor.
- Inactive: Inventory units which should not be considered for lead routing or listing. Example: Any reserved unit or pending sale unit can be marked as Inactive by the dealer so that these units are not considered for lead routing.
All inventory must be validated every 72 hours. The dealer will get a notification email after 48 hours passes with no inventory updates, requesting an update. Sales reps will also get a notification when their dealer has gone 48 hours without updating inventory. Inventory will be deactivated if not validated every 72 hours. The dealership will receive an email notification if 72 hours elapses and inventory is not updated and confirmed to be up to date. Inventory will be reactivated when the dealer updates the inventory or confirms that the existing inventory is still accurate. Additionally, the Rollick Management Console will have a notification in bold at the top of every page reminding dealers to update inventory if it has not been confirmed to be updated in 48 hours.
- No Inventory Feed Option: All dealers will have a base feed provided by TSV Connect which will be supplied by a daily Shipped Inventory Feed and Warranty Registration Feed for each dealer in the Rollick Inventory Processor. All dealers will be able to see these inventory items and make any edits or changes they need on vehicle images, color, description, price, etc.
- Inventory Feed from a Pre-Approved Web Provider (Dealer Spike, DX1, or ARI): There is a direct feed established with these web providers that updates the Rollick inventory processor daily. These items will be automatically matched to the TSV Connect Shipped inventory via the serial number and TSV dealer ID. The information coming from your website feed will be retained when merged with the Shipped Inventory unit. All dealers will be able to see their inventory items and make any edits or changes they need on vehicle images, color, description, price, etc.
- Dealer Provided Inventory Feed: All dealers have the ability to upload a feed daily. The feed needs to be in the “Rollick” provided format to be uploaded to an FTP location and loaded into the Rollick Management Console. A sample file will be provided by the Rollick dealer support team if this is the feed option you choose. If you have a web service provider other than the pre-approved providers where the web provider is able to provide your website feed in the Rollick provided format then they can also upload daily to an FTP location. This is something that will need to be arranged by you with your web provider. The Rollick dealer support team can assist with any questions on the FTP upload option. Once uploaded, dealer users can view their inventory and reconcile it against Shipped Inventory Feed units. All dealers will be able to see their inventory items and make any edits or changes they need on vehicle images, color, description, price, etc.
Yes! If you enroll in the E-Z-GO Dealer Website solution, the inventory content you enter in the Rollick Inventory Processor will automatically be available for display on your E-Z-GO dealer website. Please note that the same 72 -hour inventory update rules apply in this case.
Dealers can call our Dealer Support at (877) 888-204-8209 or email dealerops@rollick.io. Hours of operation; Monday through Friday 8am–6pm CST.